5 crucial steps to attract quality guests to your farm stay
Receiving guests at your farm stay is not really that difficult. To attract guests who are willing to pay high prices, create a high paying experience. People who want to pay low prices are generally willing to adjust to just four walls and a roof. On the other hand, a person who would have a great vacation budget would be very choosy of their stay. They would want to have the best experience they've ever had.
Source - https://www.mid-day.com/
Now consider two situations. Let’s assume that you receive 20 guests who are willing to pay 2000 per night. You earn INR 40,000/- a month while having to manage 20 different guests. They occupy your farm stay, 20 days a month.
On the other hand, if you manage to provide a far better experience and attract only 10 guests who are willing to pay INR 8,000/- per night, you earn INR 80,000/- a month. In this scenario you have to manage only 10 guests who also occupy your farm stay for only 10 days. That leaves 20 days for you to enjoy your property.
Now, ask yourself - Which situation do you want to be in?
There are various farm stays and vacation rentals that are charging a really high price. They are still managing to get their calendars booked consistently. WHY? Because they provide their guests with a holistic experience of their property. This adds lots of happy memories for their guests to take home.
Source - Stayvista.com
It’s extremely important to make some investments to enhance your guest's experience multi-fold. And it is even more important to make your vacation rental profitable. So if you think you are serious about your farm stay and the revenue it generates make sure to implement these 5 things and let the wonders follow.
1. Plan multiple activities at your property to attract guests:
A traveler won’t come to your stay to only live indoors and watch the television. She/he may want to experience nature and the activities or culture of that region.
While developing your property to attract guests to your farm stay, make provision for some thrilling or calming activities. Arrange for a natural therapeutic bath, stone climbing, or any other activity that is unique to the geography of your property.
So if you have lush green trees and vegetation, you could design and make provisions for natural baths or meditation pits. On the other hand, having a small cliff on your property will let you introduce some climbing or riding activities. The idea is to identify the unique elements of your land. Bring them all to use to help you create a unique experience.
Source - Saffronstays.com
2. Make provision for some necessary amenities:
Even though travelers come to experience nature and disconnect from city life, it is crucial to provide them with all the amenities they need for a comfortable stay. Because, along with a unique stay, you also got to take care of your guest’s basic needs. The amenities can include things like a fully-equipped kitchen (As we Indians prefer making our own meals), a private bathroom, access to laundry facilities and hot water. Additionally, you may want to provide guests with facilities like Wi-Fi, or an inverter which will allow them to stay connected.
Source - [https://www.kellywearstler.com/]
3. Keep it natural:
The majority of people are building concrete bulky boxes and calling them vacation houses. Nobody wants to live in an enclosed 4bhk while on a vacation. Especially not when your guests live in a city where they already spend all of their time in such concrete boxes.
In order to stand out and attract quality guests to your vacation rental who are willing to pay high, make use of natural materials, local to your region. Blend your indoors with the outdoors to have a seamless connection between your farm stay and nature.
Source - [https://thearchitectsdiary.com/]
4. Spare some funds for the decor:
Building a unique and serene experience will still be incomplete without some home decor and furnishings that give soul to a property. So, to attract quality guests to your farm stay make sure to style and decorate your stay. Some maintenance-friendly goods like rugs, frames, pendant lights, and other artwork and sculptures add to the value of your property.
Source - [https://www.kellywearstler.com/]
5. To attract guests, small gestures go a long way:
There are numerous things you can do differently to be an extraordinary host. Small gestures like providing a complimentary regional meal, giving your guests a card to help them explore the most beautiful spots and locations near your property, providing a small semi-open library, or surprising them with some regional snacks or drinks go a long way. These tiny gestures are what make us human and help build a warmer and deep connection with our guests. In turn, they make sure they take utmost care of your property and refer you to their friends and family who are planning to visit that region again.
As a farm stay host even if you achieve 80% of the above-mentioned, you can leverage it all to attract quality guests to your farm stay and make high profits consistently
At Dhool Design Studio we help holiday home owners to build rentals that are connected with nature to attract more quality guests who are willing to pay premium prices for it. We understand that you must be very busy with your work and personal life and in case you find yourself stuck, click on the button below to get in touch with us.
DHOOL DESIGN STUDIO
Huzefa Bandukwala
Vacation Rental Design Strategist
How to turn your vacant piece of land into a profitable Vacation Rental
How to turn your vacant piece of land into a
DHOOL DESIGN STUDIO
poochtach@dhooldesignstudio.com +91 9867753996 | +91 9619166758
Neighborhood shopping complex, Sector 4, near state bank of India, Nerul, Navi Mumbai
© 2023 Dhool Design studio. All Rights Reserved